PRAGYA'S PORTFOLIO
pragya's
PORTFOLIO
As a Social Media and Creative Manager, I blend strategy with creativity to breathe life into brands. From graphics to social media, I’m here to make your brand unforgettable!
Social Media & Creative Manager
Graphics, Marketing, Content, Branding and much more....
+91 8887530548
about me
I'm Pragya Tiwari, a graphic designer, social media whiz, and self-proclaimed poetry enthusiast (though maybe keep that last one between us ). By day, I'm an e-commerce and social media manager in the world of fashion, keeping things fresh and engaging.
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This website is my take on the classic portfolio...........
Bachelor of Fashion Technology
NIFT Jodhpur
C.G.P.A- 8.8
Explored facets from Pattern Making to Data Science. Inter-Disciplinary Minors in Fashion Communication broadened my horizon, covering print media, fashion styling, graphic design basics, and more. Diverse coursework included Art and Design Aesthetics, Personality Development, and Gender Studies. A vibrant blend of creativity and analytics defines my NIFT experience.
Education
2018-2022
Projects/Freelance
Nov,2021 - Dec,2022
SMM and Graphic Design Intern
Ricoz, Social Media Agency
As a Graphic Design Intern and Coordinator at Ricoz, I led the creation of visually appealing graphics for diverse brands across multiple social media platforms, consistently exceeding client expectations. My role showcased strong leadership skills as I managed a team of 6 junior designers, fostering a collaborative and creative work environment. This experience honed my graphic design expertise and leadership capabilities, contributing to successful brand representation and client satisfaction.
Dec,2022 - July,2023
SMM and Graphic Design
Tailnest, Pet Brand
During my tenure as a Social Media Marketing (SMM) and Graphic Design Intern at Tailnest, I played a key role in curating compelling graphics and content for various platforms, including social media, website, and ad campaigns. Additionally, I took charge of the graphic curation for the WordPress-based website, ensuring a visually appealing and cohesive online presence. My responsibilities extended to branding activities, where I curated logos, defined packaging color palettes, and executed a consistent brand identity. This multifaceted role allowed me to contribute significantly to Tailnest's visual representation and overall brand aesthetic.
March,2023 - Current
SMM and Graphic Design
Boredom Box, Kids DIY Kit Brand
As a Social Media Marketing (SMM) and Graphic Design Freelancer for BoredomBox, I undertook a multifaceted role encompassing various aspects of branding and digital marketing. I curated captivating branding elements such as logos, color palettes, and packaging designs, ensuring a cohesive brand identity across all channels. Additionally, I spearheaded the creation of engaging social media posts and reels, leveraging my graphic design skills to captivate the audience. Furthermore, I played a key role in website management and design, overseeing the visual aesthetics and user experience. Alongside these responsibilities, I also contributed to photo shoots, aligning visual content with brand objectives and audience preferences.
July,2023 - Nov,2023
SMM and Graphic Design
Muutos, Apparel Brand
As a Freelancer for Muutos, I played a pivotal role in driving impactful social media marketing initiatives, resulting in a commendable 25% increase in engagement rate. Taking charge of lead generation campaigns, I contributed significantly to enhancing brand visibility and fostering increased audience interaction. A key aspect of my role involved crafting visually compelling graphic posts, reels, brand imagery, and web banners, ensuring a cohesive representation aligned with the brand's identity.
Experiences
Dec,2022- March,2024
Operations ( E-Commerce, Merchandising, SMM)
Groyyo, Stylomania
In my role as Ecom Merchandiser and Social Media Manager at Groyyo, I've been at the helm of a dynamic array of responsibilities. From managing Shopify intricacies and overseeing listings on platforms like Ajio and Amazon to curating engaging content and graphics, I've shaped the online presence of Stylomania. Event coordination, ad campaign management, and strategic collaborations, including a dedicated storefront for ODOP, showcase my diverse skill set in ecommerce, merchandising, and social media. My hands-on involvement spans design expertise, production management, and successful execution of strategic initiatives.
May,2022-Dec,2022
Assistant Buyer
V-Bazaar Retail
As an Assistant Buyer at V-Bazaar Retail, I contributed significantly to the procurement process. Conducting thorough research and analysis of fashion wholesalers, I identified cost-effective suppliers without compromising quality. My responsibilities included creating purchase orders, devising season-wise plans, and engaging in fashion forecasting and consumer benchmarking. My role played a pivotal part in optimizing costs and streamlining the buying process, contributing to the overall efficiency of the department.